Lean Start-up & Google Site Clinic

During the Global Entrepreneurship Week I Realize is organizing an event focused on the entrepreneurial approach called Lean Start-up.

Build, Measure and Learn is the theme of the day.

The event consists of a panel to go into the details of Lean Start-up and a Site Clinic powered in collaboration with Google, the right opportunity to put in practice the lesson learned.

Site Clinic rules:

  1. Start-ups submit their web site for Site Clinic by sending an e-mail here.
  2. Five web sites are selected
  3. the Google team analyzes web sites as regards their compatibility with search engine guidelines.

In the afternoon entrepreneurs could have one-to-one meeting with the Google Adwords Team in order to understand how to improve the ROI using an appropriate Adwords campaign (register your meeting by filling the form).

Register Now!

Schedule of the day

9:00 - Welcome and registration

9:30 - GEW introduction (META Group, Italian coordinator of Global Entrepreneurship Week)

9:45 - Panel: what is the “Lean Start-Up” ? Stefano Passatordi, Stefano Bernardi, Nicola Junior Vitto

11:00 - Presentations:

  • How to make your web site Google Friendly and to use Webmaster Tools (Search Quality Team)
  • Google AdWords: Immediate ROI (Adwords Team)

12:00 - Google Site Clinic

13:30 - Wrap-up, lunch and networking


In the afternoon: Adwords one-to-one meetings with selected start-ups.


The event is free but you have to register yourself: through the registration form start-ups can apply for site-clinic and Adwords one-to-one meetings.


    Wednesday 17th November 2010


    Via Agostino da Montefeltro, 2 TORINO

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